The pandemic has changed all our lives. This is especially so when it comes to eating comfort foods. Although it was hit initially in the early part of this year and sales dropped it has been working hard to recoup its position and sales through many initiatives. It is exploring how to introduce a new chicken offering by a flame-grilled version. It is no secret that Americans love their chicken. The drive through initiative is also being honed to be more accurate through voice ordering and pick up. The digital ordering system for drive-through pick up of pre-ordered meals online. There was a lot of investment made in a digital-based company and state of the art intelligent system.
There is even a drive to enhance its packaging with a new fresh look to appeal to its customer base further.